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      <title>houyhnhnms</title>
      <link>http://www.arroba-network.com/houyhnhnms/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2007</copyright>
      <lastBuildDate>Mon, 19 Nov 2007 09:04:04 +0000</lastBuildDate>
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            <item>
         <title>who is houyhnhnms?/gareth crook</title>
         <description><![CDATA[<p>- Who is Gareth Crook?</p>

<p><br />
I'm a filmmaker and commercial motion graphic artist in the UK. I run a small production company by the name of GraphicQuarter, which works as my alter ego for producing experimental short films, that genre hop from comedy and drama, to off beat animations and video art. I have worked commercially for nearly 10 years and have run GraphicQuarter for five of those. The two fractions of my work, although fairly seperate in their application, do tend to cross over quite a lot. I'm able to take ideas and skills from one to the other and often the influence I have over my work can be seen in both. I'm interested in making films and animations that people can get lost in, for commercial purposes things need to deliver a clear message and entertain, I like taking these notions into my experimental work and blurring the boundaries, making the viewer work that little bit harder and ask questions of what they're seeing.</p>

<p><br />
- What are your projects?</p>

<p><br />
I'm currently working on an experimental drama called 'The Sky's Gone Out' which is due for release in early 2008. The film is a social commentary on the industrialised world, with the key characters expressing a desire and hope for a more naturalistic environment that they once knew and trusted. With a mix of film montage and graphic overlays, the narrative is controlled by a series of personal voice-overs, speaking of hope, love and warmth in a cold and harsh existence. The film represents my more experimental side of working, allowing the film to take shape as production goes on. When working this way I tend to start with an outline concept of what I want the film to say and the visual style I'd like it to portray. Once in production I see how the individual elements and scenes in the film work together best. Other recent projects have been a world away from this technique. The animation '10 Ways to Sheer a Sheep', is a very structured albeit simple tale and was more concerned with humour than anything else, but it still retains some of my signature styles, despite it's difference to much of my work. I've always liked the idea of each film being radically different from things I've done in the past, I'm not a big fan of repeating themes and this is what led me to produce 'Very Nearly an Armful' which is a traditional documentary about donating blood. It's a fly-on-the-wall styled piece that follows a donar through the process as a positive statement about how easy it is to donate. The film was supported by the National Blood Service in the UK and should begin public screenings in the UK in January 2008. The running of GraphicQuarter in itself is always an on going project, in addition to making films, working independently means you also need to promote them. I'm always looking for new avenues to get GraphicQuarter films to larger audiences. The promotion of the GraphicQuarter website provides me with a hub to focus on, so no matter how far the message spreads, there's always a base to come back to.</p>

<p><br />
- What kind of things inspire you?</p>

<p><br />
Pretty much everything inspires me in one way or another, whether it be positive or negative. The positive gives a more direct inspiration, but the negative can be seen to drive me to produce an antidote. Certainly a love of graphics is evident in much of my work, but themes about life and the things I'm personally exposed to play a large role too. These things control to a certain extent the subjetcs that I make films about and the way in which they are produced, but I think the reasons for me actually making films at all, is that it provides a forum for me to express my ideas, to entertain and to see what I can achieve. Although many of the themes I explore on the surface may appear to have negative tones, a closer look often reveals elements of hope, love and other positive emotions, the act of making a film or any kind of creation is a positive one and this probably more than anything is what drives me on to my next project.</p>

<p><br />
- What's the future of audiovisual art??</p>

<p><br />
Things are definitely changing and for the better. Artists film and video has always been a contentious subject and an area that often doesn't get the exposure that it deserves. There's a long history about filmmakers having to be proactive in finding outlets for their work and new technology is certainly helping the modern filmmaker to do that. Just as desktop home computer systems have allowed artists the freedom to work at their own pace and in their own surroundings, computers and more importantly the networks that tie them together are now opening doors to worldwide audiences that have previously been closed off. The way that people access film and music is beginning to change, we all still watch TV and listen to songs, but the way that these things come into our homes is shifting away from the traditional broadcast mediums and toward the online revolution provided by the internet. What this means for the independent filmmaker is that the route from themselves to the audience is drastically shortened, the production company and TV executive no longer stands in the way. The path is also open both ways, with the viewer given the opportunity to comment on and influence the things they watch. I think the future of audiovisual art will be extremely healthy and diverse and something to really look forward to and be excited about.</p>

<p><br />
- What's houyhnhnms.tv for you?</p>

<p><br />
Houyhnhnms.tv represents what can be done with these new technologies, as is always the case with new developments, there are those who get it right and those who despite best intentions don't quite hit the nail. There is a mass of websites and online TV outlets now appearing, and in the rush, sometimes the quality and user experience is lost and forgotten. Much as with broadcast TV, there are those stations that people watch a lot more than others, what sets these aside is not just the quality of the programming, but also the way that it's delivered. With online TV, the big thing is the interface provided. Many sites make the mistake of not caring enough about the brand and identity, this for me is where houyhnhnms.tv excels. Not only does it have rich and diverse programming, but the way that's accessed is sleek, professional and friendly. Filmmakers like any other artist, want their work to be shown in the best possible light, to feel that the outlet provided is done so with a shared passion for the content it shows, this is what houyhnhnms.tv represents for me and is why I'm proud to have GraphicQuarter associated with it.</p>

<p><a href="mailto:http://gareth@graphicquarter.com">gareth@graphicquarter.com</a><br />
------------------------------------------------------------------------------<br />
<a href="http://www.graphicquarter.com" target="_blank">http://www.graphicquarter.com</a><br />
<a href="http://www.garethcrook.com" target="_blank">http://www.garethcrook.com</a><br />
<a href="http://www.pixelsurgeon.com" target="_blank">http://www.pixelsurgeon.com</a><br />
<a href="http://www.DEC3films.com" target="_blank">http://www.DEC3films.com</a><br />
<a href="http://www.myspace.com/graphicquarter" target="_blank">http://www.myspace.com/graphicquarter</a></p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/11/who_is_houyhnhnmsgareth_crook.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/11/who_is_houyhnhnmsgareth_crook.html</guid>
         <category></category>
         <pubDate>Mon, 19 Nov 2007 09:04:04 +0000</pubDate>
      </item>
            <item>
         <title>EXPERIENCE THE EUROPEAN FILM FESTIVAL 07 ON HOUYHNHNMS.TV</title>
         <description><![CDATA[<p>You can now be inspired by watching what went on at EFFE, one of the most referenced festivals in the international cinema scene, which is now shown on the Houyhnhnms Artventures Channel.</p>

<p> Enjoy it!</p>

<p> THE FESTIVAL</p>

<p>Under the general direction of Independent Producer Paulo Branco and Event Manager Dra. Cristina Fernandes de Abreu, EUROPEAN FILM FESTIVAL ESTORIL presents what will be its first edition on 8-17 November.</p>

<p> With Europe and its Cinema as its essential geographical space, EUROPEAN FILM FESTIVAL ESTORIL cannot fail to be a window on other cinematographic forms, showcasing the best of the Seventh Art created around the world.</p>

<p> EUROPEAN FILM FESTIVAL ESTORIL thus reinstates Europe as a pioneer in the celebration of the Cinema as an artistic, transdisciplinary phenomenon, and projects itself as a space for reflection, dialogue and artistic invention, thereby establishing for itself a unique place in the world of existing film festivals.</p>

<p> With Cinema being the art that better and more fully unites and synthesises the other accepted arts, EUROPEAN FILM FESTIVAL ESTORIL will reflect that transversality both through the sections that compose the Festival and through the choice of its participants and protagonists.</p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/11/experience_the_european_film_f.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/11/experience_the_european_film_f.html</guid>
         <category></category>
         <pubDate>Wed, 14 Nov 2007 11:51:25 +0000</pubDate>
      </item>
            <item>
         <title>Houyhnhnms Broadcast is finally online!!!!</title>
         <description><![CDATA[<p>Dear Houyhnhners & Friends,</p>

<p> </p>

<p>We are over the moon to announce that the broadcast of Houyhnhnmsis finally online!!!!</p>

<p> </p>

<p>You can now load your movies or simply enjoy other houyhnhners' inspirations</p>

<p>as a member of the audience and decide the editorial line and the TV listings of Houyhnhnms by voting.</p>

<p> </p>

<p>Please remember:</p>

<p> </p>

<p>- The movies uploaded to houyhnhnms must get an average score higher than 4 from the votes performed during</p>

<p>the first week of its broadcast. Any movies with an average score lower than 4 at the end of the first seven days</p>

<p>will be removed from the TV listings.</p>

<p> </p>

<p>- Only original films will be admitted and these will not be abusive, aggressive, explicit or with no artistic criteria.</p>

<p> </p>

<p>- The standard format to load movies to Houyhnhnms is: FLV (flash video)768x432 pixels</p>

<p>(max. 700 kbps of video and 128 kbps of audio)</p>

<p> </p>

<p>- You can load files of up to 100 Mb size with no length restrictions, and soon (we will keep you informed) up to 700 Mb.</p>

<p> </p>

<p>- The Houyhnhnms playing system is done through streaming, this means you can fast forward or reverse</p>

<p>at any time of the movie you are watching without having to wait for it to load.</p>

<p> </p>

<p>- For any technical doubts, do not hesitate in contacting us at: webmaster@houyhnhnms.tv</p>

<p> </p>

<p>- You can send messages and observations, and we will soon provide an online chat and a movie embedding</p>

<p>functionality to help you load your favourite movies on your Web or blog.</p>

<p> </p>

<p>- You can only access Houyhnhnms.tv by invitation.</p>

<p> </p>

<p>- You can recommend movies and invite your friends by sending them the following hidden URL,</p>

<p>among many other ways you will find on the tv site: http://www.houyhnhnms.tv/signin.php</p>

<p> </p>

<p>- Houyhnhnms is still at its Beta for Friends phase, so please forgive any errors you may find due to adjustments and testing tasks...</p>

<p>and please do not hesitate in letting us know!!</p>

<p> </p>

<p>- If you cannot remember how on earth to spell houyhnhnms, there is a shortcut..., simply write:</p>

<p>http://www.nomeacuerdodeldominio.com/</p>

<p>http://www.idontrememberthedomain.com/</p>

<p> </p>

<p>We will be thankful to receive any suggestions you may have at any time.</p>

<p>Keep in touch!!!</p>

<p> </p>

<p>Joan Jimenez</p>

<p>Houyhnhnms Director</p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/11/houyhnhnms_broadcast_is_finall.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/11/houyhnhnms_broadcast_is_finall.html</guid>
         <category></category>
         <pubDate>Mon, 12 Nov 2007 11:20:33 +0000</pubDate>
      </item>
            <item>
         <title>What are the H-Awards?</title>
         <description><![CDATA[<p>Once a year, Houyhnhnms and a Sponsor will launch a challenge to all Houyhnhners<br />
to create a briefing on a theme of social interest which should last from 20 seconds min. to 3 minutes max.?</p>

<p><br />
The five best movies elected by the community and the one chosen by the sponsor will receive an H-Award which will be presented at the "Houyhnhnms Lounge Pitching Party".</p>

<p><br />
An H-Award will also be given to the three most voted movies of the year from the Films, Short Films, Micromovies, Docu, Animotion, Video Art, Music Videos and Artvertising channels.</p>

<p><br />
We will soon inform you on the starting dates, the briefing and the sponsor of the Houyhnhnms challenge.</p>

<p><br />
The Houyhnhnms Team</p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/11/what_are_the_hawards.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/11/what_are_the_hawards.html</guid>
         <category></category>
         <pubDate>Wed, 07 Nov 2007 11:51:20 +0000</pubDate>
      </item>
            <item>
         <title>DON&apos;T YOU REMEMBER THE DOMAIN!!!??</title>
         <description><![CDATA[<p>Right from the very beginning of this Houyhnhnms project we have been aware of the great difficulty to pronounce or even remember its name.<br />
We've had to put up with all kinds of insinuations:<br />
Have you really thought this out?<br />
Why don't you change the name??<br />
Nobody will ever remember it.<br />
You won't find it online,<br />
That's Spam!, or simply: That's an impossible name!!<br />
Although we've always been proud of this little peculiarity, yesterday, one of our team members was actually unable to write it down!!!<br />
This fact has finally made us seriously think about it.<br />
We thought about it over and over again, until we eventually changed our mind!!:<br />
From now on, if you cannot remember the name of the site, you will always be able to access it by simply writing:<br />
<a href="http://www.idontrememberthedomain.com" target="_blank">www.idontrememberthedomain.com</a><br />
<a href="http://www.nomeacuerdodeldominio.com" target="_blank">www.nomeacuerdodeldominio.com</a></p>

<p>The "Idontrememberthedomain" team.<br />
</p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/10/dont_you_remember_the_domain.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/10/dont_you_remember_the_domain.html</guid>
         <category></category>
         <pubDate>Thu, 04 Oct 2007 15:57:31 +0000</pubDate>
      </item>
            <item>
         <title>Houyhnhnms in madinspain</title>
         <description><![CDATA[<p>As part of the Second Madinspain Congress- which brings together the best international web and graphic designers- we showed houyhnhnms.tv.<br />
Last Saturday it was time to explain what this site is, its own evolution, to show the movies which are taking part in it, and we seized the opportunity to encourage the conference attendees to become members of the community.<br />
Psychotypographic (or “the creativity stimulant to typographic development, search for it, and its internet use”) was the concept which gathered all madinspain speakers… Houyhnhnms took part in it.<br />
</p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/09/houyhnhnms_in_madinspain.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/09/houyhnhnms_in_madinspain.html</guid>
         <category></category>
         <pubDate>Tue, 25 Sep 2007 13:16:14 +0000</pubDate>
      </item>
            <item>
         <title>Houyhnhnms Home Site Movies</title>
         <description><![CDATA[<p>All your inspirations will be randomly broadcast in Houyhnhnms Home.<br />
Concept briefing: What’s Houyhnhnms?<br />
Requirements: 30 seconds maximum. 768 x 432 pixels FLV format (16:9).<br />
Always, each film has to be clearly signed by its author.<br />
inspire the world, it can be changed!!!!<br />
</p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/09/houyhnhnms_home_site_movies.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/09/houyhnhnms_home_site_movies.html</guid>
         <category></category>
         <pubDate>Tue, 11 Sep 2007 17:18:43 +0000</pubDate>
      </item>
            <item>
         <title>WELCOME TO THE NEW HOUYHNHNMS!</title>
         <description><![CDATA[<p>As some of you will remember, the first <a href="http://www.houyhnhnms.tv/oldSite/houyhnhnms2002.html" target="_blank">Houyhnhnms launched in 2002</a> was a global "Flash Inspirational Experiment".</p>

<p>Despite serious speed restrictions, we were starting to discover the vast opportunities Flash offered to use movement and sound in Web pages and in our interactive creations.</p>

<p>In that first release, we challenged all the creators worldwide to create a spot/movie on a specific theme no larger than... 45k!<br />
Many thought we were crazy, but the actual result was 3.5 million hits, the participation of creators from 27 different countries, over 500 proposals, a Möbius/Unesco/Uab prize and the actual houyhnhners finally deciding which were the 23 best creations.</p>

<p>Things have changed dramatically since then... now technology provides us with tools and connection speeds which were no more than a dream a few years ago.<br />
Television and Web are merging at a vertiginous speed and we believe it is time to try again this new emerging media... a hybrid between TV, Web and mobile technology with huge opportunities to discover.</p>

<p>At Houyhnhnms we have decided to go for a thrilling opportunity:<br />
Create a community of creators with TV format. <br />
A television which grows directly on inspiration. <br />
A place to experiment new concepts for a new audiovisual market.<br />
An environment to share the most authentic audiovisual dreams, with no need for intermediaries.</p>

<p>The success of this new project is once again down to the creators but now it is also down to the audience, who, as Houyhnhners (members of the community), will determine the editorial line and the programming of Houyhnhnms.tv.</p>

<p>This is a fascinating experiment for us, because we deem that, in a few years, most televisions will adopt systems to interact with their audience, just as the one we are starting to try at houyhnhnms.</p>

<p>We believe that by inspiring each other, we will inspire the world and influence its future changes.<br />
In any case, let us flow... and see what happens.</p>

<p>The Houyhnhnms Team.</p>]]></description>
         <link>http://www.arroba-network.com/houyhnhnms/2007/08/weve_got_a_dream_1.html</link>
         <guid>http://www.arroba-network.com/houyhnhnms/2007/08/weve_got_a_dream_1.html</guid>
         <category></category>
         <pubDate>Wed, 29 Aug 2007 12:17:11 +0000</pubDate>
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